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A jetty is a symbol of influence, guidance and access.

be accessible. stay relevant.®

Jetty Marketing Collective is a healthcare patient acquisition marketing partner to companies raising capital, in rapid growth, rebranding, and/or rebuilding their customer service operations platform.  Our focus is your EBITA growth, which means improving your volume, and improving your loyalty through acquiring and keeping new patients and customers.


Why JETTY? We're Proven.

 

With over $400M in marketing management experience,  we know how to execute efficiently, and manage your financial commitments to meet your acquisition goals. All the while staying creative, digitally savvy, and easy to work with.  


Low Overhead. Full service. 

We've assembled a team of top marketing executives who - like us - are disenchanted with the expensive, low touch agency model.  Our network is made up of top solution providers who scope and execute as needed, keeping your work done by the best, without financial overhead of a full time team.  


Who Hires Us  Companies transitioning, growing, raising capital, or expanding and looking for senior level marketing leadership without the time or resources to hire for full time positions.  We specialize in professional services groups, primarily in healthcare.  

Results Our clients are typically in rapid growth mode, raising capital, or planning an event which is highly confidential or protected under NDAs.  We respect our client agreements and will provide comprehensive referrals,  however we will not post client names in order to protect their proprietary business.    

We believe to be successful in the world of modern marketing and technology, you must always be willing to understand the tools, processes and behaviors of the educated customer; you must be a marketing architect. - David Apple | Founder and Principal of Jetty Marketing Collective


Digital Marketing | Search | Development

SEO - Dedicated 17 person SEO team with over 6000 keywords per month under management, and the highest search engine certifications and training available on the market.

PPC - Comprehensive management, budget planning and reporting.

Development - Dedicate team of 125 developers in web, custom CMS (content management systems) mobile, (responsive and adaptive design), apps, commerce, and gaming.

Content Development | Reputation Management - Dedicated content management of every key social media page, blog, and web page with continued monitoring of negative content postings.

Digital | Mobile Media Planning -Access to the most advanced Real-Time-Bidding platforms available.  With over 7 years in advanced mobile experience our relationships are at the highest level; NEVER limited access through local media groups or planning agencies that have financial relationships.

Creative - Complete web, mobile, app, and digital ad creative development.


Marketing Management

Strategy - Chief Marketing Officer level thought equity, planning, and reporting to key stakeholders.

Customer Service - Training and management to guide the customer experience.

Budget Planning - Marketing budget development, assessment, and management.

Sales and Marketing Collateral - End to end design and implementation of printed collateral, promotional collateral, sales presentations , apparel and more.

Database development - End to end implementation of marketing database development to understand key metrics of acquisition costs vs spend.

Vendor Management - Complete management of all vendors and partners including: education partners, collegiate athletic programs, professional sports teams, and key local publishers.


Design and Production

Video Production - Complete scope and execution of video production, editing and posting.

Social Media Branding - Design, content development, and execution of social conversation and design.

Professional Photography - Site scouting, headshots, location shots, patient testimonials, custom stock photos for publication, and more.  

Referral Collateral - Design and production of referral collateral for physician and care staff.

Brand Aesthetics - Dedicated brand development, messaging and aesthetics.

 

 

"Our process is to utilize key principals from start to finish on all projects.  No pitch teams vs. account teams. Jetty partners with experts in their respected fields, who are utilized as-needed, keeping costs in check." 

DAVID APPLE | MANAGING PARTNER

David has scoped and led over 500 customer acquisition marketing projects worth over $400M in healthcare, retail, QSR, gaming, automotive and technology.  David is Jetty's lead consultant and personally activates team members for each project. 

David Apple is a Jersey boy, who grew up surfing the unforgiving Northeastern coastline that shaped numerous surfers on the professional circuit today. He is a proud graduate of Manhattan College and spent the formative years of his marketing and advertising career in NYC.

David became heavily involved in start up companies and thrived in the fast paced, high efficiency model required by this environment. He has taken what he learned from his successful start up experiences and condensed it into a turnkey marketing collective.

Today, David lives with his wife and three small children in McKinney, TX. When he isn't coaching little league, he enjoys boating on the warmer waters of Lake Texoma with the entire Apple 5 and their hug-loving RottPei pooch, KC Lou.

 

We do not share current case studies to respect our client's privacy, but here is a sample of major projects David and his teams have executed over the years.  

Getting started is easy.  

Simply fill in your contact information below and provide a brief description about what you would like to discuss.

We'll call you just as quickly as possible, or you may leave a preferred time in the message line (please note we are on CST).

Here are some of the most common topics referenced by our clients ...

  • We need senior marketing leadership
  • Full suite of creative services
  • SEO plan and management
  • Social media development and management
  • We need assessment of our digital plan or need a new digital strategy
  • Help understanding digital display advertising
  • Full marketing plan development from in-store, to digital, to commerce development
  • Web and mobile development with custom CMS
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